Bengaluru-based Pustaka Digital Library sells and lends e-books in vernacular languages such as Tamil, Telugu, Kannada and Malayalam. What started as a physical library in 2012 at her home in Bengaluru, is today also an e-book selling and lending portal - www.pustaka.co.in (October 2014) - stocking 250 titles in Tamil, Kannada, Telugu and Malayalam. The portal also offers e-books for the mobile platform, and today, Pustaka is the first ever to digitise books in vernacular languages.
A great business idea is nothing but finding a solution to a problem that you as an individual face and know that there is a market for this solution. Your idea gets validated when others facing the same problem are excited about your solution and are willing to pay for it. Nivetha Padmanaban is founder of Pustaka, a one-stop ebook shop focused on vernacular Indian languages.
All of us grew up reading books in our native languages. We all started to speak in our mother tongue before learning English at school. Unfortunately as we grow up, we either stop reading books or we move on to reading English books. One of the reasons for this, as we found out after talking to people, is the non-availability of vernacular books. The idea of the Pustaka Lending Library in Bangalore was mooted to solve the problem of non-availability of Tamil books in Bangalore. We later on added eBooks in Telugu for the consumption of our readers from the Andhra region.
Bangalore based startup Pustaka allows users to read vernacular e-books online. It has 250 plus titles from Tamil, Kannada & Telugu language authors for sale or rent. This is India's first e-book selling and a lending portal for vernacular language books. Many such books are not available as e-books, which are preferred by the younger generation. Pustaka aim to bridge this gap. The Pustaka platform is a big boon for the Non Resident Indian community who don’t have access to such books easily.
Pustaka Digital Media, recently announced the launch of its website - Pustaka, a website for the e-book lovers who wish to read vernacular language books. This is India's first e-book selling and a lending portal for vernacular language books. In the initial days, readers can choose to rent or purchase from a collection of 250 titles from Tamil, Kannada and Telugu language authors. The company plans to soon digitize Indian language books by the year 2020.
Pustaka Digital Media, recently announced the launch of its website - www.pustaka.co.in, a website for the e-book lovers who wish to read vernacular language books. This is India's first e-book selling and a lending portal for vernacular language books. Certain popular books which are on the site includes books like Tulasi, Pallikondapuram, Khajurao and Aindhu Vazhi Moondru Vaasal. Authors like Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Rajesh Kumar, K T Gatti, and many more are also featured on the site.
Bangalore based company Pustaka Digital Media was launched in October, 2014, aims to be a one-stop shop for readers of any language of India. It intends to digitize some of the rare literary works so that those priceless collections can be preserved for the future generations. Nivetha firmly believes that Pustaka portal should reach every Indian living in India and other countries. The primary aim is to reach Indians & NRI’s who want to read regional Indian language books.
Here’s an e-book selling and lending portal for regional languages, www.pustaka.co.in. During their research of the current market for e-books, Nivetha and Padmanaban discovered a painful truth.Padmanaban explains: “We wanted our venture to be completely legal. One of the distinguishing factors of Pustaka Digital Media is that, the authors are given royalty not only for the sale of the books, but also for the lends. This is probably the first model that pays authors whenever subscribers borrow their books to read.
Pustaka platform was launched on Oct-1st, 2014. The Hindu, a reputed newspaper in India, approached me for an interview within 30 days of launch which was a pleasant surprise for me. I consider it one more feather on my cap, whenever I get appreciation mail from a customer.
Pustaka Digital Media today launches India’s first ebook selling and lending portal in vernacular languages -www.pustaka.co.in. Initially www.pustaka.co.in will have 150 plus titles from the eminent authors of Tamil, Kananda and Telugu languages. The company plans to launch digitization model for all Indian language books by the end of 2020 based on the response from both reader and author community. Pustaka Digital Media, Book lending library is a gift for book lovers and avid readers. With the new language eBook portal, Pustaka is introducing the traditional book subscription model on eBook platform.